NEWS | 12/12/2025 | Neoma Executive Education chooses Coachbot Systems learn more
4 EMBEDDED BEHAVIORAL COACHING METHODS
CoachMerlin embeds the best behavioral coaching methods.
A unique and optimized “combo”, developed by a team of coaches, transformation experts, and psychologists to accelerate awareness, trigger action, and enable real and lasting behavioral change.
SOLUTION-FOCUSED BRIEF COACHING
Developed in the 1980s by Steve de Shazer and Insoo Kim Berg (Brief Family Therapy Center, Milwaukee, USA), this method reverses the traditional logic of coaching: it does not seek to analyze the problem, but rather to identify and amplify existing effective behaviors.
Short, pragmatic, and highly behavioral, it is now used by coaches, managers, and therapists in more than 30 countries to stimulate motivation, creativity, and action.
COGNITIVE BEHAVIORAL THERAPY
It is based on a detailed understanding of the link between thoughts, emotions, and actions, and on concrete protocols for cognitive restructuring.
Today, it is widely used in psychology, performance coaching, and management training around the world.
SYSTEMIC COACHING (PALO ALTO)
Based on research conducted in the 1960s by Paul Watzlawick and the team at the Mental Research Institute (Palo Alto, California), this approach relies on communication and feedback to create lasting solutions.
Rather than “correcting” individuals, it seeks to change the interactions that perpetuate the problem.
Adopted worldwide in business, management, and mediation, it has proven its ability to resolve complex relational situations in a short period of time.
IMMUNITY TO CHANGE
This approach to behavioral transformation is not the best known, but it is certainly one of the most powerful.
It has already been used with exceptional results among tens of thousands of people around the world, in major companies, hospitals, schools, among entrepreneurs, and even in the military.
NEWS | 12/12/2025 | Neoma Executive Education chooses Coachbot Systems learn more
4 EMBEDDED BEHAVIORAL COACHING METHODS
CoachMerlin embeds the best behavioral coaching methods.
A unique and optimized “combo”, developed by a team of coaches, transformation experts, and psychologists to accelerate awareness, trigger action, and enable real and lasting behavioral change.
SOLUTION-FOCUSED BRIEF COACHING
Quickly move from a deadlocked situation to concrete solutions, building on what already works. Identify exceptions, reinforce successes, and move forward in small, measurable steps toward the desired goal.
Developed in the 1980s by Steve de Shazer and Insoo Kim Berg (Brief Family Therapy Center, Milwaukee, USA), this method reverses the traditional logic of coaching: it does not seek to analyze the problem, but rather to identify and amplify existing effective behaviors.
Short, pragmatic, and highly behavioral, it is now used by coaches, managers, and therapists in more than 30 countries to stimulate motivation, creativity, and action.
COGNITIVE BEHAVIORAL THERAPY
Identify and transform your automatic thought patterns to regain control of your emotions and behaviors when faced with stress, pressure, fear of failure… Improve your decision-making, gain peace of mind, and become more effective in your professional interactions.
Developed in the 1970s by American psychiatrist Aaron T. Beck, CBT is one of the most scientifically validated approaches for bringing about lasting behavioral change.
It is based on a detailed understanding of the link between thoughts, emotions, and actions, and on concrete protocols for cognitive restructuring.
Today, it is widely used in psychology, performance coaching, and management training around the world.
SYSTEMIC COACHING (PALO ALTO)
Understand and transform the invisible dynamics that perpetuate problems in a team, hierarchical relationship, or project. Identify reciprocal action loops, adjust your approach, and create lasting change in your professional interactions.
Based on research conducted in the 1960s by Paul Watzlawick and the team at the Mental Research Institute (Palo Alto, California), this approach relies on communication and feedback to create lasting solutions.
Rather than “correcting” individuals, it seeks to change the interactions that perpetuate the problem.
Adopted worldwide in business, management, and mediation, it has proven its ability to resolve complex relational situations in a short period of time.
IMMUNITY TO CHANGE
Identify your self-sabotage patterns and transform your behaviors in a lasting way.
This approach to behavioral transformation is not the best known, but it is certainly one of the most powerful.
It has already been used with exceptional results among tens of thousands of people around the world, in major companies, hospitals, schools, among entrepreneurs, and even in the military.
NEWS | 12/12/2025 | Neoma Executive Education chooses Coachbot Systems learn more
4 EMBEDDED BEHAVIORAL COACHING METHODS
CoachMerlin embeds the best behavioral coaching methods.
A unique and optimized “combo”, developed by a team of coaches, transformation experts, and psychologists to accelerate awareness, trigger action, and enable real and lasting behavioral change.
SOLUTION-FOCUSED BRIEF COACHING
Quickly move from a deadlocked situation to concrete solutions, building on what already works. Identify exceptions, reinforce successes, and move forward in small, measurable steps toward the desired goal.
Developed in the 1980s by Steve de Shazer and Insoo Kim Berg (Brief Family Therapy Center, Milwaukee, USA), this method reverses the traditional logic of coaching: it does not seek to analyze the problem, but rather to identify and amplify existing effective behaviors.
Short, pragmatic, and highly behavioral, it is now used by coaches, managers, and therapists in more than 30 countries to stimulate motivation, creativity, and action.
COGNITIVE BEHAVIORAL THERAPY
Identify and transform your automatic thought patterns to regain control of your emotions and behaviors when faced with stress, pressure, fear of failure… Improve your decision-making, gain peace of mind, and become more effective in your professional interactions.
Developed in the 1970s by American psychiatrist Aaron T. Beck, CBT is one of the most scientifically validated approaches for bringing about lasting behavioral change.
It is based on a detailed understanding of the link between thoughts, emotions, and actions, and on concrete protocols for cognitive restructuring.
Today, it is widely used in psychology, performance coaching, and management training around the world.
SYSTEMIC COACHING (PALO ALTO)
Understand and transform the invisible dynamics that perpetuate problems in a team, hierarchical relationship, or project. Identify reciprocal action loops, adjust your approach, and create lasting change in your professional interactions.
Based on research conducted in the 1960s by Paul Watzlawick and the team at the Mental Research Institute (Palo Alto, California), this approach relies on communication and feedback to create lasting solutions.
Rather than “correcting” individuals, it seeks to change the interactions that perpetuate the problem.
Adopted worldwide in business, management, and mediation, it has proven its ability to resolve complex relational situations in a short period of time.
IMMUNITY TO CHANGE
Identify your self-sabotage patterns and transform your behaviors in a lasting way.
This approach to behavioral transformation is not the best known, but it is certainly one of the most powerful.
It has already been used with exceptional results among tens of thousands of people around the world, in major companies, hospitals, schools, among entrepreneurs, and even in the military.